Top 3 Leasing Trends of 2025 Property Managers Need to Know

The rental landscape continues to evolve, and 2025 is no exception. This year, renters are demanding more convenience, clarity, and consistency. For property managers, these changes present an opportunity to strengthen leasing strategies and boost tenant satisfaction. Here are the three most important trends shaping the leasing market this year:

1. Renters Expect a Digital-First Experience
Today’s renters want speed, convenience, and mobile-friendly options. According to recent industry data, 88% of renters want to complete at least part of the rental process online—including Gen Z, Millennials, and even 61% of the Silent Generation.

Key digital features renters look for:
- Online applications and lease signing
- Mobile rent payments and maintenance requests
- Text and email communications

💡 What this means for property managers:
To stay competitive, invest in technology that supports online listings, applications, portals, and communication. Make sure your listings are mobile-friendly and offer virtual options for busy or out-of-town prospects.

2. Renters Want Transparency Up Front
Gone are the days of vague listings. Renters now expect full details before they even schedule a tour—including fees, amenities, lease terms, and neighborhood insights.

What renters want to see:
- Accurate, unit-specific photos and videos
- Details about schools, transportation, and local businesses
- Full breakdown of fees (rent, utilities, pet fees, etc.)

💡 What this means for property managers:
Make your listings as clear and comprehensive as possible. A detailed, visually rich listing not only saves everyone time—it builds trust and helps renters make informed decisions faster.

3. Lease Renewals Are on the Rise
As rents continue to increase across the country, many tenants are choosing to stay put. In fact, 47% of renters say they plan to renew their current lease—the highest rate since 2021.

Top factors behind renewal decisions:
- Responsive, professional property management
- Timely maintenance and property condition
- Valuable amenities and services

💡 What this means for property managers:
It’s often more cost-effective to retain a great tenant than to replace one. Prioritize customer service, regular check-ins, and property upkeep. Especially if you’re planning a rent increase, show tenants the value they’re getting in return.

Final Thoughts
Adapting to these leasing trends can help you stay ahead in a competitive rental market. At Earth Real Estate, we help property owners and landlords stay aligned with renter expectations, making it easier to attract and retain tenants year after year.

📞 Want help implementing these strategies? Contact us today.